It sounds back to front until you notice the licking, the smelly farts and the upset tummy all happening at once.
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What owners notice first
You hear the licking or chewing from the other room, always after everyone has settled in for the night.
Solid one week, all over the place the next. Same food, same walks, a different story in the yard.
Same time every evening, and the whole room knows about it.
Scratching, rubbing along the carpet, chewing at their sides. Always worse when the weather turns.
Head shaking, and ears that smell funky again a few days after every clean.
One of these on its own might not raise any alarms.
When three show up together, we call it a Flare-Up.
When a few things start happening at once, it’s worth wondering if there’s more to it.
“Our dog was constantly licking their paws and has improved considerably!”
Marie Ryan
Verified purchase
The flare-up cycle
You fix one thing, then another pops up.
The paws settle down. Then the ears flare up. The poo improves. Then the licking starts again.
It can feel like you’re always treating the next symptom.
What if there’s somewhere else worth looking?
Start on the inside
Your dog’s gut does so much more than digest dinner. And the odd half-chewed tennis ball.
It also plays an important role in digestion and immune function.
So when things are out of balance in the gut, the signs can show up in all sorts of ways.4 Paws. Skin. Ears. Poo. Gas.
That’s why we start with the gut.
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From $47.96/month
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Daily gut support for dogs caught in the Flare-Up Cycle.
Instead of chasing each outward sign one at a time, Hero supports the gut with a daily blend of probiotics, prebiotic fibre, digestive enzymes and other research-backed actives.
A tasty daily chew, dosed to your dog’s weight.
The active ingredients
From research to home
Real dogs on Hero, shared by their owners.
The gut reset
The licking, the runny poo, the wind, the itch, the smelly ears.
Different symptoms, often one shared starting point: the gut. Eight weeks of a daily probiotic gives the microbiome steady support to rebalance, and gives you enough time to see what changes. If it doesn't work for your dog, you get your money back. No time limit.
Why eight weeks?
Think of it less like taking a painkiller and more like changing a routine.
The work starts on the inside, but the things you notice on the outside can take time.
Week by week
Probiotics, prebiotics and fibre support the gut over time. Eight consistent weeks gives you a much better picture of what's changing than judging it after a few days.
The chew becomes part of the daily routine. Gut changes start below the surface first, so don't expect many outward signs yet.
Some owners notice early signs around now, such as firmer stools. Every dog is different.
This is where the fuller picture tends to show. Steadier poos, less paw licking, calmer ears, fewer farts that clear the room. Published dog gut trials typically ran about this long before results were assessed. Keep going.
Daily support is simply part of your dog's day now, with room for benefits to keep building.
Still on the fence?
Most guarantees have a deadline. Ours has none at all. If Hero is not right for your dog, you tell us and we refund you. It does not matter how long the pack has been open.
Before you decide
That is the 8-Week Gut Reset. Their daily chews, dosed to their weight, for the full eight weeks. If you see no change in your dog, tell us and we refund you. No questions asked, no time limit, no returning half a pack.
From as little as $1 a day. Up to 40% off your first delivery on a plan.
Free shipping over $69. Lifetime money-back guarantee.
*Based on publicly available probiotic CFU claims for dog probiotic chews sold in Australia, reviewed August 2026.